Adam T. FisherProduct design executive

Turning complexity
into connection.

I build product experiences—and the teams and systems that bring them to life. From the way people shop to the way organizations respond when it matters most.

Explore the work↓
25+ years of design leadershipCommerce → Ecosystems → Design systemsVision through release

Different challenges.
A connected approach.

Making complex products coherent, with the craft to carry the vision into the details.

OnSolve product ecosystem across three monitors, with operational map and critical communications interfaces

Five companies.
One connected
ecosystem.

I led the experience vision, built the design organization and shaped delivery across product, engineering and QA.

2021 ASTORS Platinum Award Winner badge
2021 ASTORSBest Security Orchestration,
Automation & Response
OnSolve Control Center · Product recognition
Inside the transformation ↗

Set the direction.
Build the conditions.
Stay close to the craft.

Design leadership is more than a handoff. I connect discovery, architecture, interaction design, implementation and testing so that a shared vision survives the journey to release.

My leadership approach ↗

Working with AI.

Think big, set the direction, and bring the right capabilities to the problem. That’s how I’ve always worked. AI expands what I can explore and accelerates what I can make. I bring the judgment—and own the result.

My approach to AI ↗

Help people find their way.
Give them a reason to return.

01 / ACTIVATE

Reduce the friction.

American Eagle’s retail journeys and early social sign-on connected shopping with easier account access.

02 / DISCOVER

Make complexity usable.

PCNA and Honeywell brought structure to broad catalogs, brands and personalized commerce.

03 / CONNECT

Understand the audience.

Funko’s digital direction and Hagglezone’s interactive shopping explored engagement around people’s interests.