Many brands.
A clearer buying journey.
A unified commerce experience for promotional merchandise, with a custom logo and branding pipeline built into the customer journey.
The catalog and the tools behind personalization.
Original interfaces, flows and explorations from the project archive. Scroll within long screens to explore the design, or open an image at full size.
The multibrand catalog
Leeds catalog design · original historical artifact
Personalizing the product
PCNA product visualization design · original historical artifact
The artwork library
PCNA art library design · original historical artifact
A catalog is part of a larger system.
Leeds / PCNA needed a coherent B2B commerce experience across brands and a broad promotional-merchandise catalog. Customers also needed to connect the products they selected with personalized logo and branding requirements.
Principal design leadership.
At SMITH, I led the multibrand commerce initiative and custom logo/branding pipeline. My responsibility connected product discovery, commerce interfaces and the supporting personalization experience.
Product detail as a decision surface.
The original Leeds design brings imagery, product information, options and related merchandise into a single page. It is one artifact within the broader catalog, library and product-tool experience.
Connect discovery with personalization.
The work linked a unified shopping experience with tools for custom logo and brand application. This summary describes the confirmed scope; it does not assert a specific production sequence or unverified conversion result.