Set a direction people can act on.
Connect the customer journey, product architecture and business context in one shared experience vision.
A PERSPECTIVE ON LEADERSHIP
Lead with
curiosity.
I’m Adam Fisher, a product design executive. I bring a systems view, a player-coach mindset, and nearly 30 years of experience turning complex challenges into human experiences.
How I leadADAM T. FISHER SEATTLE METROPOLITAN AREA
I create the vision, architect the flows, build the organization and stay involved until the experience is implemented, tested, and released.
ADAM T. FISHER / PRODUCT DESIGN EXECUTIVEA systems view.
A player-coach mindset.
Build the conditions for good work.
Establish clear standards, mentorship and creative space. Develop the design organization alongside its product responsibilities.
Own the experience across boundaries.
Partner across design, product, engineering and QA. Keep decisions connected from requirements through implementation, testing and release.
Stay close to the craft.
Work at the level the problem needs: product strategy, information architecture, interaction flows, prototypes or a critical interface detail.
Working with AI.
EXPLORATIONS WITH AI
My role has always been to see the bigger picture, set a direction and understand how to bring different capabilities together. Working with AI draws on that same leadership practice.
I approach AI as a creative collaborator: give it context, explore possibilities, challenge the output and refine the work. It helps me move faster from an idea to something tangible, with more room to experiment along the way.
The tools are evolving. My responsibility remains: know what matters, recognize good work and stay accountable for the experience people ultimately use. AI expands the craft; human judgment leads.
From understanding
to execution.
Research shapes the strategy. Strategy guides the design. Testing helps carry the intent into production.
RESEARCH · STRATEGY · DESIGN · PRODUCTIONClick to explore the full diagram ↗
“Guard rails,
not limitations.”
PRINCIPLES I BRING TO THE WORK
Methodology.
Across products, teams, and organizations, these principles guide how I approach the work.
Lead with curiosity.
Ask before assuming. Understand the people, the context, and the need behind the request.
Express simplicity.
Make complexity understandable. Give people a clear path without stripping away what matters.
Talk like a human.
Use plain, personal language. Make the next step understandable and the experience approachable.
Make it personal.
Respect different needs and situations. Give people meaningful choices and room to make an experience their own.
Show, don’t sell.
Make the idea tangible. Use flows, prototypes, and visual stories to help people see, question, and improve it.
Embrace the unknown.
Stay open to what the work reveals. Explore, test, and refine rather than treating the first answer as the final one.
SEVEN PRINCIPLES. ONE CONNECTED EXPERIENCE.
What the experience
should be.
A shared set of experience principles I bring across the work.
Be modern.
Responsive design. Touch-centric experiences. Full-bleed imagery. Longform pages.
Be personal.
Socialization. Personalization. Customization.
Be visual.
Digital storytelling. Information-driven design.
Be human.
Plain, simple, and personal language.
Be relevant.
Contextual relevance.
Be minimal.
Clean design. Large text. Simple navigation. Content grouping.
Be informative.
Engage. Educate. Entertain.
“Where things are the same, they should be the same.Where they’re different, they should be different.”
HOW THE PRINCIPLES BECOME PRACTICE
Clear direction.
Room to move.
Guidance, not restrictions.
Create guardrails that help people make good decisions, while leaving room for judgment, creativity, and the needs of the problem.
A layered & iterative approach.
Connect the big picture to the details. Make the work tangible, learn from it, and refine the experience as understanding grows.
Crawl. Walk. Run.
Establish a useful foundation, build confidence, and expand deliberately. Let the context determine the pace.
THE PERSON BEHIND THE PERSPECTIVE
Embrace
the unknown.
Curiosity doesn’t stop at the edge of the work.
I’m drawn to exploring, looking closer, and seeing familiar things from a different perspective. It’s the same openness I bring to a new challenge: stay curious, question assumptions, and make room for what you haven’t discovered yet.
See that perspective in the work ↗THE THREAD THROUGH THE WORK
Different chapters.
Connected thinking.
From hands-on UX to leading design teams and shared systems. A few stops along the way.
2012–2013
Razorfish
Head of UX, Portland
Craft & experience2013–2016
SMITH
Head of UX / Executive Creative Director
Creative direction2017–2019
Revel Consulting
Head of UX / Executive Creative Director
Product leadership2019–2022
OnSolve
VP / Head of Product Design
Teams & platforms2022–2023
ADP
Head of Design Systems
Systems at scale