Papa Murphy’s
Make it yours.
Make ordering simple.
Online ordering and pizza customization: connecting product choices, saved favorites and checkout in a clear customer journey.
Commerce shaped around customer choices.
The original designs show a product experience extending beyond a menu. Pizza type, size, crust, sauce and toppings sit within a guided customization flow, followed by order review and checkout. These historical artifacts demonstrate the relationship between interaction design and a personalized purchase.
The designs and the journey.
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Online ordering and account access
Papa Murphy’s · historical project artifact
Build and customize your pizza
Papa Murphy’s · historical project artifact
Choosing toppings and dividing a pizza
Papa Murphy’s · historical project artifact
Order review and checkout
Papa Murphy’s · historical project artifact
The ordering journey
Papa Murphy’s · historical project artifact