A digital direction
built around fandom.
Strategy and website and mobile application design approaches for a brand whose customers connect through the things they collect.
From collector journeys to web and mobile design.
Original interfaces, flows and explorations from the project archive. Scroll within long screens to explore the design, or open an image at full size.
One experience, across devices
Funko web and mobile design presentation · original web and mobile design
The desktop storefront
Funko desktop homepage design · original web and mobile design
The product detail experience
Funko product detail design · original web and mobile design
Browse, filter and discover
Funko catalog and filters design · original web and mobile design
The mobile experience
Funko mobile wireframe · original UX artifact
The collector journey
Funko collector product flow · original UX artifact
Design around the collector.
Funko’s consumer context brought a different dimension to commerce: fandom and collectibles. The engagement focused on a coherent digital direction across website and mobile applications.
Lead the recommendation and the design direction.
I led the Revel team engaged to recommend Funko’s digital strategy, guiding the integrated customer-experience approach and web/mobile product direction.
Strategy made tangible across channels.
The team established strategy and design approaches for website and mobile experiences. The scope connects brand, customer context and product direction rather than representing a single isolated screen.
Strategy through web and mobile delivery.
I led the digital strategy and web/mobile design direction. Delivery across devices is confirmed by my account of the project. The original screens document the design work; no numerical business outcome is claimed.